honeygrow: crossing broad & fitness squad

What’s that phrase all the #fitspo folks post on Instagram? You know, the one I’m pretty sure Taylor Swift lives and dies by…

OH!

Find your tribe. Love them hard.

Yup. That’s the one.

There are heaps of tribes in this city. You’ve got yogis, runners, lost Lithers, the Soul Cyclists and the Flywheel fanatics, Freehouse folks, barre babes, and those die-hard November Project kids.

Whether you’re a member of one, of none, of several, or just an occasional visitor to a few, there’s one thing they all have in common: they gotta eat.

Luckily, hometown-hero honeygrow gets it. And they’re taking this idea of tribes, and fueling these fitness fans (and anyone else who’s hungry for some tasty, local, and fast fare) and running with it. And they just recently decided to run right across Broad Street to their newest Philly location on 11th Street!

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Fun Fact: Local Artist Martha Rich created this mural using snippets of conversation she heart whilst dining at honeygrow

I was able to swing by their friends & family opening and try some of the goodies, scope out the scene, and hear a little bit more about what honeygrow’s got planned for Philly (+ other locations) when it comes to fitness.

The space is beautiful, which is no surprise. They’ve got a number of the hg classic features, from their board listing where locally sourced ingredients come from to their futuristic touch-screen tablets for ordering.

Then, they went ahead and dropped some old-school tech on us with this AMAZING board which announces when orders are ready. (Trust me, Instagrammers, this thing is Boomerang gold).

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The new order board at hg 11th Street – going old school

And, as per usual, the eats are as tasty as they are nutritious.

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Spring Thai-m Salad (crammed with crispy shallots and shrimp) & FOUNTAIN green tea! 

In addition to offering fuel, honeygrow’s also recently brought a new aspect of the company to the table: hgAthletics. According to their mission statement:

…a platform for well-being within honeygrow; we are hgAthletics. By exploring exciting curiosities + tangible realities, we foster unity in our neighborhoods, appreciation of our environments and pride within ourselves.

They kicked off their summer in Philly with some killer rooftop yoga at Bok with PLUSgives and that’s just one of many activities lined up for this summer in Philly, DC, Delaware, and beyond!

Check their Calendar of Events for updates, but here’s a little taste:

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I’ll admit, I haven’t found my tribe. I dabble a bit in quite a few, and sometimes [ok, a lot] fancy myself a one-woman wolfpack lifting in the gym.

But it’s great to know that there’s a group of hungry, like-minded fitness friends out there in hgAthletics ready to run, bend, and train with me all summer long.

And if honeygrow happens  to hand out 20% off coupons after every FREE workout… well, that’s just a bonus.

 

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honeygrow, hgAthletics, and YIP!

A little while back, a group of road warriors banded together, as they do every month, for the YIP (Young Involved Philadelphia) Running Club. The only difference that month: I joined them. That’s right, this  self-proclaimed “non-runner” decided to lace up her sneakers and sweat-wicking tank top and bring new meaning to “fast-casual”.  Lured by the guarantee of wholesome treats and an insider’s look at Honeygrow HQ, 20 of us knocked out 3.5 miles from Center City to Fishtown before reaching the Promised Land at Front and Oxford.

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Photo Credit: Matt Wargo, Inquirer

YIP, an organization full of civically minded young professionals in the City of Brotherly Love, puts together these 2-5 mile runs every month. Each run begins at Philadelphia Runner’s Center City location and ends at an interesting spot in the city where the gang can explore and mingle with some new and like-minded Philadelphians. It’s no coincidence that I chose September as my first running club. What can I say? I’m a sucker for post-run snacks, especially if they’re from Philly’s own Honeygrow.

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See, Honeygrow.and I, we go way back. Or, at least 4 years back. In June of 2012, Justin Rosenberg, the founder of Honeygrow, opened his first location at 16th and Sansom. And a few months later, I moved to town, following the migration patterns of approximately 100,000 other 20-34 year olds since 2006 seeking an urban center teeming with creativity and potential. Justin, who chatted with us briefly when we arrived, explained that despite a rocky first few months, the idea soon caught fire.

Like many health-conscious millennials, I chose Philly for the affordable rent, thriving job market, and, of course, the 24/7 accessibility to soft pretzels. The idea of an affordable, healthy, and customizable fast-casual dining experience is appealing to the young professional – none more so than Philadelphia’s own Honeygrow. Honestly, I don’t know a 20-something in the city that hasn’t waited, salivating, for their stir-fry or salad at one of Honeygrow’s Philadelphia locations. From my own experience as a graduate student at Penn and a frequenter of many of Center City’s boutique fitness studios, their West Philly and Rittenhouse locations have saved me from mid-study session starvation or post-sweat stove-top slumming more times than I can count.

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Dinner a la Five Spice stir fry!

Speaking of which, we only could explore Honeygrow’s inner sanctum for so long before our stomachs began to rumble. Luckily, the team had us covered and quickly doled out their signature Honeybars and something a bit more savory. In between shoveling stir fry into our mouths, we were able to have a revealing Q&A with David Katz, the culinary director and palate powerhouse of Honeygrow. He spoke to the focus on regional styles and recipe popularity, Honeygrow’s plans for expansion over the next year (spoiler alert: it’s gonna be fast & furious, with over 15 locations by 2017) and, of course, how his Jersey Shore and Philly roots influenced the menu.

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Love this message right in the heart of their HQ!

In a swirling sea of fast-casual options, Honeygrow stands out for the hungry and healthy, who are often in a hurry. Their founder, a former financial analyst himself, knows the grind well, and saw opportunity in Philly like so many of us did . We’ve got some of the most passionate eaters around and, with YIP being just one of DOZENS of run clubs, I can almost guarantee there’s always going to be someone down to carbo load.

ALSO, Honeygrow’s new hgAthletics program has opportunities for fitness of all kinds. From testing out PLUSgives new yoga mats

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…to a BOOtcamp with an Olympian, check out the hgAthletics Facebook page to stay in the know and get involved!

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I’m a GOLD RUSH. Get it? Don’t worry, no one else did, either. (Photo cred to Kyle Huff, Honeygrow’s social media master)

Check out Honeygrow’s monthly run club if you wanna get in on the “dash & dine” action on the fourth Tuesday of every month. After your 3-5 mile run, you’ll get 25% off your Honeygrow order! How’s that for instant gratification?

ALSO, word on the street is that the next hgAthletics event is going feature a partnership with PLUSgives AND Reading Terminal Market. Stay tuned!